Is Bad Design Ruining Business?

Gone are the days, when business used to pay less attention towards customer satisfaction, loyalty, improving usability of their products, ease of use, and pleasure provided in the interaction between the customer and product. With the advancement in technology, companies have become more customer-centric and want to give the best to their customers in order to gain their confidence and loyalty. User experience is one such factor that makes or breaks the business.

A good design has become more important than ever. User experience has many elements and aspects of a person's interaction with a given IT system, including the interface, graphics, industrial design, physical interaction, and the manual. Some of them are:

• Visual Design-represents the aesthetics or look-and-feel of the front end of any user interface. It gives a visual perception or a cognitive perspective on how to create effective visual communication.
• Information architecture- is the way of structuring and organizing information for products and services, supporting usability and ability to find them easier.
• Usability- describes that a product can be used by a selected segment of users to achieve specified goals with effectiveness, efficiency and satisfaction.
• Accessibility- it describes the ease of reach, use and understanding of a system.  

A website wireframe design is also an important element of user experience design. Also known as screen blueprint, a visual guide that represents the basic framework of a website. Wireframes are created for arranging different elements of a design to accomplish a better user experience.

Saviance UXD is the differentiator for the products in today’s IT landscape. The UX professionals at Saviance ensure their clients that their products get visibility and recognition. They work hard to make their products usable and beautiful.

Interactive Designs provide Powerful User Experience

With the advent of the Internet and widespread adoption of new technologies, companies are keen to provide their customers a powerful user experience through comprehensive and responsive websites.  As a tool of marketing, companies nowadays are trying hard to build an interactive design for their websites. To gain a competitive edge, marketers are using advanced technology to deliver advanced and innovative interfaces and experience to their customers.

It has been proved that when customers are presented with more immersive and interactive web interfaces, it helps to bring out excitement from the customers, builds customer loyalty and draws plenty of traffic to website. On the contrary, sites those appear to be frustrating, less user-friendly and are slow to use lead to customer dissatisfaction, site abandonment and significant loss in overall sales.

It is important to remember that there are some key user experience techniques, which should be used in a subtle way to improve the existing design into an interactive design and should target specific areas of the site to make it more interactive and appealing.

Saviance UXD, is a complete design process where our experts pay heed to understanding the needs of the business and addressing the requirements of customers and clients of that business. Saviance offers its user experience expertise to specific market segments like healthcare. Saviance is thriving to provide its clients the value of interactive design and a good user experience as the differentiator for the success of their products.

Bringing User Experience to Healthcare

Healthcare user experience can play a critical role in the quality and effectiveness of how healthcare services are looked upon. Effective user experience in different healthcare contexts can influence the overall quality and impact of healthcare for patients, physicians and the business of healthcare as a whole. A better user experience can engage patients effectively and can prove to be fruitful or profitable for the healthcare settings. A comprehensive user experience in healthcare benefits both patients as well as providers.

The innovative solutions in healthcare IT are a great way of engaging patients in their healthcare, but poor design whether it's a bad interface or an app that doesn't meet the patients' needs often ruin the experience of patients. There are some important points, which developers and designers should consider to improve the user experience of patients in their own healthcare.

•  User research
•  Data gathering and organizing statistics
•  Usability analysis
•  Interface design and content
•  Validation

With the growing competition in healthcare sector and with the patients switching their loyalties to other providers due to an unsatisfactory experience, it becomes important for the healthcare organizations to realize the implications of a user-centric service design.

Improved patient satisfaction is directly related to revenue generation and profitability of the hospitals.
Healthcare providers with consistently high levels of patient satisfaction are among the most fiscally successful with reduced malpractice claims and increased patient volume.

Numerous studies confirm that satisfied patients are loyal patients. They are more likely to return to the same provider for future medical care and refer other patients to the same provider.

Therefore, the providers who have recognized the value of a satisfied patient are enjoying a lifetime loyalties from them and an enhanced profitability of their services.

The Saviance UXD in healthcare combines the latest in technology with the core principles of good user experience design, which enables them to offer enhanced technological prowess  to clients. This in turn enables the healthcare clients to make value added decisions for the betterment of the healthcare facility as well as the healthcare users.