Is Your Website Design Coherent?

In today’s healthcare landscape where doctors and physicians are extremely busy with their schedule, it becomes difficult for them to educate and inform their patients on their health conditions and engage them and their families in their own healthcare activities. Therefore, it becomes indispensable for providers to have a patient website that is purposive, interactive and easy to understand and provides informative knowledge at the same time.

However, it has been seen that most patient websites are either too complex to understand for patients or make the prospect of looking for specific information very difficult for patients.. According to a recent study by ‘The Journal of the American Medical Association’ (JAMA), patients find a lot of health related educational content on the Internet which is incomprehensible and disorganized and suffers from a ‘lack of readability’. This is simply because the websites do not have an interactive design and are too complex to be of any use to those who need it most.  

This is where UX design techniques play an important role. In a UX design process, a visual design gives the website a desired structure and wire frame which ultimately makes the website a user friendly interface. A comprehensive website design focuses on patients and their needs and offers a better user experience.

In today’s health care economy, the concept of patient engagement has become more important for providers than ever.   A healthy website is one which is highly targeted to patients and care givers, meets their needs and requirements, and thus produces  desired outcomes.

Interactive Designs provide Powerful User Experience

With the advent of the Internet and widespread adoption of new technologies, companies are keen to provide their customers a powerful user experience through comprehensive and responsive websites.  As a tool of marketing, companies nowadays are trying hard to build an interactive design for their websites. To gain a competitive edge, marketers are using advanced technology to deliver advanced and innovative interfaces and experience to their customers.

It has been proved that when customers are presented with more immersive and interactive web interfaces, it helps to bring out excitement from the customers, builds customer loyalty and draws plenty of traffic to website. On the contrary, sites those appear to be frustrating, less user-friendly and are slow to use lead to customer dissatisfaction, site abandonment and significant loss in overall sales.

It is important to remember that there are some key user experience techniques, which should be used in a subtle way to improve the existing design into an interactive design and should target specific areas of the site to make it more interactive and appealing.

Saviance UXD, is a complete design process where our experts pay heed to understanding the needs of the business and addressing the requirements of customers and clients of that business. Saviance offers its user experience expertise to specific market segments like healthcare. Saviance is thriving to provide its clients the value of interactive design and a good user experience as the differentiator for the success of their products.