Thursday, 5 June 2014

The Future of Enterprise Mobility

Today, mobility is considered worldwide as the most advanced and cutting edge technology innovation by enterprises. In the past few years, mobile devices have evolved a lot from just providing email facility and enterprise data, to introducing advanced applications and potential services to change the system and processes of companies. Mobility solutions have changed the scenario of the way companies do businesses. It leverages contextual data to reach out to customers in a more effective way.

The enterprise mobility solutions have increased the horizon of businesses. The companies are not bound to a specific location, area or city anymore. It has untethered business processes, unlocked immense value, and unleashed innovative solutions to help organizations to grow and successful. However, companies encounter challenges in their journey to unlock the opportunities offered by mobile devices.

Challenges and opportunities
The widespread adoption of smartphones has reached to every class and category of society, which has filled the gap between businesses and consumers and helped them to make connect directly. With the adoption of mobile technology, companies are increasingly revamping their business processes, in order to realize the potential benefits of mobiles and mobile apps development. These new business processes are now more centered on the concept of mobility solutions such as cloud and analytics.

Mobility today offers newer business streams, but managing mobile implementation has become a much more complex affair. Companies need to look beyond the models they have been using and look for mobility-specific business models such as on-demand provisioning, pay-per-use pricing, and the ‘free+premium’ model for app usage. Companies are facing tremendous pressures from their employees for better devices, and adopting a ‘bring your own device’ policy. The implications of such policies can be a threat for security. These pressures add complexity to management of apps and devices for companies.

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