Is Your Website Design Coherent?

In today’s healthcare landscape where doctors and physicians are extremely busy with their schedule, it becomes difficult for them to educate and inform their patients on their health conditions and engage them and their families in their own healthcare activities. Therefore, it becomes indispensable for providers to have a patient website that is purposive, interactive and easy to understand and provides informative knowledge at the same time.

However, it has been seen that most patient websites are either too complex to understand for patients or make the prospect of looking for specific information very difficult for patients.. According to a recent study by ‘The Journal of the American Medical Association’ (JAMA), patients find a lot of health related educational content on the Internet which is incomprehensible and disorganized and suffers from a ‘lack of readability’. This is simply because the websites do not have an interactive design and are too complex to be of any use to those who need it most.  

This is where UX design techniques play an important role. In a UX design process, a visual design gives the website a desired structure and wire frame which ultimately makes the website a user friendly interface. A comprehensive website design focuses on patients and their needs and offers a better user experience.

In today’s health care economy, the concept of patient engagement has become more important for providers than ever.   A healthy website is one which is highly targeted to patients and care givers, meets their needs and requirements, and thus produces  desired outcomes.